The International Conference on Economics and Business (IECON) is a prestigious annual event organized by the Faculty of Economics and Business, Universitas Muhammadiyah Makassar. This conference serves as a dynamic platform for academics, professionals, and students to present research findings, exchange ideas, and expand professional networks in the fields of economics, management, and accounting. The conference is chaired by Safri Haliding and features distinguished keynote speakers, including: Sri Mulyani Indrawati, S.E., M.Sc., Ph.D. (Chairwoman of The IAEI / Minister of Finance, Republic of Indonesia); Dr. H. Sandiaga Salahuddin Uno, B.B.A., M.B.A. (Minister of Tourism and Creative Economy, Republic of Indonesia); Dato Prof. Dr. Sudin Haron, M.B.A. (Kuala Lumpur Business School); Dr. Muhammad Abduh (Universiti Brunei Darussalam); Dr. Nunung Nurul (University of Southampton, UK) and Associate Professor Rizky Sakti (University College of Bahrain)