Analysis of Cement Distribution Strategy Through Competitive Strategy and Distribution Channels with Innovation Strategy as Intervening at PT. Solusi Bangun Indonesia (PT. Sbi ) Narogong Plant

Abstract

This study aims to examine the extent to which competitive strategy and distribution channels affect the cement distribution strategy of PT Semen Indonesia (Persero) Tbk in the Bogor Regency distribution area through innovation. This is a quantitative study employing a saturated sample approach and using primary data collected through questionnaires. A total of 93 respondents, consisting of partner stores of PT Semen Indonesia (Persero) Tbk , were involved, with the sampling technique being a saturated sample. Data analysis was conducted using multiple linear regression methods, supported by the Smart PLS program. The findings indicate that the Competitive Strategy variable has a significant positive effect on the cement distribution strategy in the Bogor Regency distribution area. Meanwhile, the Distribution Channel and Innovation variables also have a significant positive effect on the cement delivery distribution strategy of PT Semen Indonesia (Persero) Tbk in the Bogor Regency distribution area.