The Impact of Digital Transformation on the Financial Performance of Traditional Karasa Cake MSMEs in Cempa District, Pinrang Regency
Article Sidebar
Main Article Content
Abstract
Digital transformation has become increasingly important for micro, small, and medium enterprises (MSMEs) seeking to improve competitiveness and financial performance. However, traditional Karasa cake businesses in Cempa District, Pinrang Regency, have generally adopted digital technology for marketing and transactions, while digital financial management remains limited. This study aims to examine MSME owners’ perceptions of digital transformation, identify its implementation in business activities, and analyze its contribution to financial performance. A qualitative research approach was employed through observation, in-depth interviews, and documentation. The study involved 22 active Karasa cake business owners, with the analysis of digital transformation practices focusing on nine owners who had actively adopted digital technologies. The findings show that MSME owners generally have a positive perception of digital transformation and recognize its importance for business development. Digital practices are primarily implemented through social media promotion, digital payment systems, and online ordering. These practices have contributed to increased sales, wider market reach, higher business income, more efficient transactions, and stronger production partnerships among members of the Karasa Industrial Center. Nevertheless, the adoption of digital bookkeeping and technology-based financial management remains relatively limited. The study concludes that digital transformation can support improved financial performance when integrated into broader business management practices. Strengthening digital literacy, financial technology skills, and technology-based business assistance is therefore essential to maximize the benefits of digital transformation for traditional MSMEs.
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Agit, A., et al. (2024). Efektivitas penggunaan transaksi digital dalam menunjang kinerja bisnis. JEMPER (Jurnal Ekonomi Manajemen Perbankan, 6(2), 88–97.
Ar, A., & Nurwani, M. (2024). Influence SIA, SPI, and budget targets the quality financial reports PT. Mappadeceng Jaya Lestari. AJAR, 7(1), 21–37.
Arfianty, Putri, D. S. A. A., & Mardatillah. (2025). Transformasi digital UMKM: Dampak penggunaan QRIS terhadap kenyamanan bertransaksi di Kota Parepare. MANDAR: Management Development and Applied Research Journal, 7(2).
Arifa, I., Choiri, A., Wibowo, W., Aminuddin, A., & Panggabean, N. A. (2025). Peran UMKM dalam meningkatkan perekonomian nasional. PESHUM: Jurnal Pendidikan, Sosial dan Humaniora, 4(4), 5376–5385.
Arodhiskara, Y., & Rosadi, I. (2023). UMKM menuju well literate. Penerbit Nem.
Fatima, Damis, S., Harun, H., & Arodhiskara, Y. (2025). Dampak ketidakpastian lingkungan dan sistem informasi akuntansi terhadap kinerja manajerial usaha mikro, kecil, dan menengah di Kota Parepare. IECON: International Economics and Business Conference, 3(2), 1843–1851.
Faturrahman, F., Subhan, E. S., & Shoalihin, S. (2025). Pengembangan UMKM berbasis transformasi digital dalam mendorong pertumbuhan ekonomi lokal. Advances in Management & Financial Reporting, 3(3), 990–1008.
Fenny Moniaga, et al. (2024). Pengantar metodologi penelitian kualitatif. Gita Lentera.
Idrus, I., Suseno, B. D., Rochmaedah, D., Firjatullah, S., & Munawir, A. (2024). The influence of exceptional service and product quality on online purchase. Advances in Business-Related Scientific Research Journal, 15(1).
Kartika Rahmawati, N., Muktiyanto, A., & Christya Rahayu, H. (2025). Pengaruh transformasi digital dalam peningkatan pendapatan UMKM perempuan di Jabodetabek, 6(1), 70–87.
Kuswinardi, J. W., Batilmurik, R., Widianingsih, B., Darussalam, A. Z., Walenta, A. S., & Manuhutu, A. (2024). Pengaruh mindset transformasi digital terhadap peningkatan bisnis UMKM. Indonesian Research Journal on Education.
Pratamansyah, S. R. (2024). Transformasi digital dan pertumbuhan UMKM: Analisis dampak teknologi pada kinerja usaha kecil dan menengah di Indonesia. Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan, 2(2), 17.
Saputra, R., Hanif, & Devi, Y. (2025). Ancaman transformasi digital dan disrupsi digital terhadap keberlangsungan UMKM dengan resiliensi sebagai variabel moderasi. Jurnal Media Akademik (JMA), 3(11).
Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Sulastri, & Fatimah. (2025). Pengaruh tingkat pendidikan, pengalaman kerja, dan penggunaan teknologi informasi terhadap kualitas laporan keuangan BUMDes Pembaharuan Nepo di Desa Nepo Kabupaten Barru. DECISION: Jurnal Ekonomi dan Bisnis, 6(1), 92–103.
Wardana, D., & Fauziah, S. (2025). Transformasi digital UMKM: Peran pemasaran digital terhadap keberlanjutan keuangan melalui pertumbuhan penjualan. JIAI (Jurnal Ilmiah Akuntansi Indonesia), 10(2), 162–171.
Zahari, Y. K., Hidayah, K., Juansa, A., Aisa, N. N., Hafni, D. A., Nurkholik, A., Sigit, H., Sabilla, O., Minarsi, A., & Rintasari, N. (2025). Manajemen keuangan UMKM: Konsep dan penerapannya pada UMKM era digital. PT Star Digital Publishing.